Aditya Chopra’s Yash Raj Movies (YRF) has huge plans to reshape the OTT panorama of India and we now have data that the corporate desires to place one of the best foot ahead to start out their digital enterprise, YRF Leisure. Aditya Chopra is shelling out Rs. 100 crore for the primary mission that shall be an enormous 4 hero starrer. Simply to present context to the bigness of his mission – not many Bollywood movies function with the finances that he has earmarked for his first digital mission.
“YRF is making its intent clear about their digital venture by shelling out Rs. 100 crore for their project. They want to produce the best content and they want to be the leaders while doing that. They want to create a paradigm shift for content in India and this first project will be a testimony to their belief to make clutter-breaking projects,” informs a commerce supply on circumstances of anonymity.
“Of course, YRF would want to start very big and with a bang. They are the leaders of the game in the Indian film business and they would naturally want to be the best when they explore the digital landscape. YRF wants to mount this project in a way that it becomes the talk of the nation. It will be a four-hero project, something that the digital space has never seen before!” provides the supply.
The informer additional reveals, “This project could start as early as December this year. YRF has quietly cast this project and the pre-production is almost over. Everyone is very tight-lipped about what this project is. YRF will announce the project soon.”
As per Selection, the investigative thriller shall be set in Bhopal. The collection shall be both directed by debutant director Shiv Rawal, or Gopi Puthran, who beforehand directed Mardaani 2 (2019) and wrote Mardaani (2014). The collection is in pre-production with casting underway.
Having already invested 1200 crore in its spectacular theatrical slate of 2021-2022, India’s largest manufacturing home, Yash Raj Movies, has determined to start out a brand new enterprise enterprise that can mark its foray into the booming Indian OTT market. The business is abuzz with the information that Aditya Chopra has grand plans to contribute in direction of and disrupt the digital content material market because it stands right now and is earmarking Rs. 500 crore for YRF Leisure – the OTT arm of the film studio!
ALSO READ: Aditya Chopra to speculate Rs. 500 crore for Yash Raj Movies’ OTT arm, YRF Leisure
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