Super Street Tacos’ new La Crosse location has been ‘really busy’ | Business

After opening their first Super Street Tacos restaurant in Black River Falls, its owners opened their second one in La Crosse sooner than they’d expected, and say it’s been doing well.

The second Super Street Tacos opened Oct. 13 at 1800 State St., where Iguana’s Mexican Street Cafe had closed on Sept. 10. It’s across from the University of Wisconsin-La Crosse campus.

Luis J. Guerrero is the owner of the La Crosse restaurant, along with his sister Carolina Guerrero. Luis A. Guerrero is their father. Father and son opened their first Super Street Tacos in Black River Falls on July 1, at 433 N. Water St.

Luis A. Guerrero and his brother, Miguel, own Tequila’s Bar & Grill at 515 West Ave. N. in La Crosse.

The new La Crosse restaurant is open for business “has been really good,” Luis J. Guerrero said. “We’ve been really busy.

“I would say the majority (of its business) has been take-out, but we do have a decent amount of people dining in.”

He said UW-L students probably account for about half of the restaurant’s business, while other neighborhood residents account for most of the other half.

Guerrero stated that he plans to offer third-party delivery services from the La Crosse restaurant through DoorDash or EatStreet in mid-November.

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The new restaurant will offer authentic Mexican street food including tacos and burritos, burritos and tortas as well as nachos, nachos and fries. Once they have a city license, the owners will be able to serve Mexican and American beer.

What is Mexican street food?

“It’s basically what you would find street vendors selling,” Guerrero said. “Whether they’re selling it from a truck or a stand.”

Guerrero stated that tacos are the most popular item at Super Street Tacos. Marinated pork is the most popular variety of tacos. “And our burrito bowls are really popular. So are our burritos and quesadillas.”

The restaurant’s Super Dog is a grilled hot dog wrapped in bacon on a warm bun and topped with tomatoes, onions, jalapeno peppers, catsup, mayonnaise and mustard.

“We had talked for a couple years about wanting to start a taco shop-oriented place with a small menu and focused mainly on tacos,”Guerrero spoke of Super Street Tacos. “We were avidly looking for a small space with low rent, low overhead, to get that started. The pandemic kind of held us back.”

Guerrero and his dad found the perfect place in Black River Falls to make their first Super Street Tacos.

The Guerreros opened a second restaurant in La Crosse. “We got really good feedback from the customers in Black River Falls, and learned a lot from operating”Guerrero stated that this restaurant is open.

“We knew after a few weeks that we wanted to grow”You can add another location. “We didn’t expect to open a second one this quickly,” Guerrero said. “But we had (the La Crosse location) kind of fall into our lap and we didn’t want to miss the opportunity.”

Guerrero and his dad were born in Mexico. Carolina was born in California. He and Carolina used to work at Tequila’s Bar & Grill, and their father spends most of his time working there.

“I enjoy being able to provide something that’s different and something that people enjoy in the community that we live in,” Guerrero said.

“I really enjoy talking with customers, having a nice conversation and giving them their food,” Carolina Guerrero said.

“I like to visit with people and I like to cook,”Their father said.

SUPER STREET TACOS

WHAT: Mexican restaurant opened in October 2013.

WHERE: In the former Iguana’s Mexican Street Cafe at 1800 State St. in La Crosse.

WHO: Luis J. Guerrero, Carolina Guerrero, and Luis A. Guerrero are the owners of the new restaurant.

HOURSMonday through Saturday: 11 a.m.-8 pm; Sunday: Closed.

MORE INFORMATION:Call 608-615-1084, or visit www.clover.com/online-ordering/sstlse or Facebook.

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