Sacha Baron Cohen drops lawsuit against Somerset dispensary

SOMERSET, Mass. (WPRI) — Actor Sacha Baron Cohen has agreed to drop his lawsuit against a Somerset cannabis dispensary.

According to court documents, Baron Cohen filed a lawsuit last summer against Solar Therapeutics Inc. for using Borat his character on a billboard without permission. He sought $9 million in damages.

Sacha Baron Cohen sues Somerset cannabis Dispensary over an ad featuring Borat

To promote the company, the billboard shows Baron Cohen pretending to be Borat. “It’s nice!” a reference to one of his character’s popular catchphrases, as well as, “Happy 4/20!”

Baron Cohen claimed that he would never promote cannabis to the public because he was not allowed to. “does not believe it is a healthy choice.”

It was dismissed without prejudice on Tuesday, meaning Baron Cohen can’t take further legal action against the company.

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