SOMERSET, Mass. (WPRI) — Actor Sacha Baron Cohen has agreed to drop his lawsuit against a Somerset cannabis dispensary.
According to court documents, Baron Cohen filed a lawsuit last summer against Solar Therapeutics Inc. for using Borat his character on a billboard without permission. He sought $9 million in damages.
Sacha Baron Cohen sues Somerset cannabis Dispensary over an ad featuring Borat
To promote the company, the billboard shows Baron Cohen pretending to be Borat. “It’s nice!” a reference to one of his character’s popular catchphrases, as well as, “Happy 4/20!”
Baron Cohen claimed that he would never promote cannabis to the public because he was not allowed to. “does not believe it is a healthy choice.”
It was dismissed without prejudice on Tuesday, meaning Baron Cohen can’t take further legal action against the company.