Trader Joe’s is constantly elevating its plant-based portfolio, breaking ground in untapped food categories including vegan seafood, soups, and especially dessert. The grocery store houses some of the most exciting, inventive vegan desserts on the market. Now, Trader Joe’s is adding to this already impressive collection with its new Vanilla Oat Non-Dairy Frozen Dessert Sandwiches.
“Each sandwich is made with sweetened, vanilla-flavored, frozen oat beverage that’s nestled between two sumptuously soft chocolate wafer cookies to deliver that satisfying, long-day-salvaging sensation with every bite,” Trader Joe’s describes the new oat milk-based ice cream sandwich.
The new dairy-free dessert contains 330 calories per serving, which is two sandwiches, meaning each single vegan ice cream sandwich has 165 calories. The product package comes with six sandwiches and rings in at $3.49 per box.
The vegan sandwiches use an oat base supplemented by pea protein, cane sugar, coconut oil, and natural flavors to create creamy dairy-free ice cream. The plant-based cream is sandwiched between two vegan chocolate wafers made of brown rice syrup and soya. The vegan dessert recreates the taste of classic ice-cream sandwiches like Blue Bunny, Good Humor, and others without using animal products.
Customers want vegan ice cream more than ever as dairy is less popular. The global vegan ice-cream market was valued at$520 million in 2019It is expected that it will surpass $805 million by 2027. Another StudyNorth America held 38.4% of the vegan ice-cream market, accounting for the dominance in the sale of dairy-free cream. The report found that alongside Trader Joe’s, Unilever, General Mills, Tofuffuti, and Van Leeuwen rank as the biggest market players.
Trader Joe’s Vegan Development
Trader Joe’s is constantly expanding its vegan product selection. The beloved grocery store stocks vegan foods and pre-made meals that are suitable for every meal and every palette. Alongside the new oat milk ice cream sandwiches, the company recently released Hold the Dairy! Mini Coconut Non-Dairy Frozen dessert cones. These bite-sized icecream cones are made with vegan ice cream and coconut milk. They are topped with a chocolate-coated plant-based waffle cone.
Following an episode of the “The Apprentice”, the company doubled its plant-based efforts. “Inside Trader Joe’s” podcast where company executives revealed that Trader Joe’s has big vegan plans in development. Alongside the dairy-free mini cones, Trader Joe’s released five new items including Vegan Meatless Meat Eater’s Pizza, Vegan Cream Cheese Alternative, Organic Coconut & Avocado Oil Vegan Ghee Blend, Organic Vegetarian Chili, and a Tofu Scramble with Soy Chorizo.
Trader Joe’s also explored oat-based desserts once previously, introducing a Chocolate Fudge Oat Bar last summer. Vegan fudgesicles were a great way to recreate a classic summer dessert without any dairy or gluten. The company has continued to develop vegan dessert options, including Vegan Cookies & Creme Vanilla Bean Bon Bons as well as Non-Dairy Mint and Chip Bon Bons.