DUBAI, United Arab Emirates–(BUSINESS WIRE)–California-based Impossible Foods has arrived in the United Arab Emirates, the company’s first market in the Middle East. Its flagship product, Impossible™ Burger, is kosher, halal and gluten-free certified, and now exclusively available on the menus of select restaurants across Dubai, United Arab Emirates, including Pickl, Sticky Rice, Akira Back and The MAINE Oyster Bar & Grill.
Starting Friday, October 1, Impossible Burger is available on select menus at the US Pavilion. Through March 31, 2022, the event is expected to attract more than 25,000,000 visitors from nearly 200 countries around the world.
With its unique geographical location and international population, the United Arab Emirates’ diverse food culture serves as a perfect platform to showcase the versatility of Impossible Burger. As a result, Dubai’s top chefs have created some of the world’s most innovative plant-based dishes to date: Impossible™ Chorizo Gyoza by Chef Akira Back; Sticky Rice’s Impossible™ Pad Krapow; and Impossible™ Spiral South African Boerewors at Sausage Fabrique, to name a few.
“Impossible™ products are made for every cuisine and culture, and we couldn’t be more excited to launch in our first market in the Middle East,” Dennis Woodside, president and CEO of Impossible Foods. “The United Arab Emirates’ status as a global travel and culinary hub will enable a whole new region of consumers to experience Impossible Burger for the first time.”
A longtime fan of Impossible Foods, Pickl CEO and Founder Stephen Flawith created three original Impossible Burger menu items specifically for the homegrown burger chain: Impossible™ Cheeseburger, Impossible™ Double Cheeseburger and Impossible™ Fries.
“These days, people want to reduce their meat intake for many reasons, whether it be environmental, health or ethical reasons,” Stephen Flawith, CEO and founder of Pickl. “We’re pumped to round off our Pickl Plant Based menu with the introduction of Impossible Burger. This product alongside Pickl’s homemade sauces and pickles is something that everyone needs to experience. It is truly a game changer.”
Pickl’s Impossible™ dishes are also available to order now on Deliveroo, the largest delivery platform in the Middle East.
Impossible Burger will appear on menus today at the following locations:
Akira Back – Chef Akira Back brings his signature Japanese cuisine prepared with a Korean essence to the Middle East. Serving Impossible™ Signature AB Tacos and Impossible Chorizo Gyoza.
Counter Culture Cafe – Located at the Dubai Marriott Harbour Hotel, Counter Culture Cafe serves a variety of delicious breakfast options and all-day favorites to both locals as well as travelers. Serving Impossible™ Neighborhood Breakfast and Impossible Burger.
The Croft – This award-winning British eatery in the Dubai Marriott Harbour Hotel & Suites overlooks the marina’s waterscape and specializes in traditional British cuisine. Serving Impossible™ Roast.
The MAINE Oyster Bar & Grill – New England brasserie, founded by Joey Ghazal (Montreal Gastropreneur). Serving Impossible™ Short Ribs, Impossible Burger and Impossible™ Tartare.
Maiz Tacos was founded in 2008 by a husband-and-wife team. These amazing tacos are gaining popularity in the culinary community. Serving Impossible™ Chili Con Carne Loaded Nachos and Impossible™ Chili Con Carne Burrito.
Sausage Fabrique – A butcher shop and delicatessen. Now serving a variety of offerings, including Impossible™ German Bratwurst, Impossible™ Mexican Chorizo, Impossible Spiral South African Boerewors, Impossible™ Sausage & Eggs Breakfast Sandwich and Impossible™ Kofta with Tzatziki.
Pitfire Pizza – Hailed as amongst the best pizzas in Dubai, Pitfire Pizza offers rustic, artisanal pizza baked in a New York-style “deck oven” to a charred bubbly perfection. Serving the Impossible™ Bill’s Special Pizza: an Impossible™ version of a Pitfire favorite.
Pickl – Known for its “Fresh.Fast.Food,” Pickl is a hugely popular United Arab Emirates-born chain serving high-quality burgers, sandos, and shakes. Impossible Cheeseburgers are now available.
Sticky Rice – A family operation offering delicious Thai favorites out of an intimate location that’s always packed. Serving Impossible™ Pad Krapow and Impossible™ Larb.
The award-winning Impossible Burger will be available for restaurants across the UAE to order early next month via Bidfood Middle East, the preferred distributor of Impossible Burger in the United Arab Emirates and part of the international broad-line foodservice group Bidcorp. All restaurant operators looking to bring Impossible Burger to their menus can reach out to [email protected]
Impossible Foods exists to transform the global food system in order to feed the world sustainably. We create delicious, nutritious and affordable meat from plants that is tasty, healthy, and easy to prepare.
Impossible Burger uses 96% less land, 87% more water, and 89% less greenhouse gas emissions than traditional meat. This is in contrast to beef from American cows. Impossible Burger is free from animal hormones and antibiotics and contains as much protein as ground beef from cows. Impossible Burger’s 113g serving has 0 mgs cholesterol, 14g of total fat, 8g of saturated fat, and 240 calorie.
About Impossible Foods:
California-based Impossible Foods makes delicious, nutritious meat and dairy products from plants — with a much smaller environmental footprint than meat from animals. Patrick O. founded the privately held food tech startup in 2011. Patrick O., M.D. and Ph.D. is a professor emeritus at Stanford University in biochemistry and a former Howard Hughes Medical Institute investigator. Mirae Asset Global Investments and Khosla Ventures are some of the investors. Others include Bill Gates (Google Ventures), Horizons Ventures. UBS, Viking Global Investors. Temasek, Sailing Capital and Open Philanthropy Project.
Impossible Foods was Inc. Magazine’s company of the year and one of Time Magazine’s 50 Genius companies. The New York Times named Impossible Burger the top plant-based burger and it was awarded the Food and Beverage Award (FABI) by the National Restaurant Association.