MELBOURNE (Australia)? Oct. 26, 2021/PRNewswire/ Whole Kids, an Australian-owned organic food company, is taking on new equity Birchal crowdfunding campaignThe platform that hosted the largest crowdfunding event in Australian history,, was.
Monica Meldrum, CEO of Whole Kids and co-founder
After their incredible success with their equity crowdfunding campaign in 2020, raising more than $1.2 million from over 600 investors, cofounders Monica and James MeldrumWe offer investors, from moms and fathers to institutional and sophisticated investors, an exclusive opportunity to participate in the exciting growth plans that will help the business reach new heights. AustraliaGlobal expansion into South KoreaAnd South-East Asia.
This includes a new partnership for Pinkfong, the global Korean sensation who created the famously viral Baby SharkVideo for Whole Kids exclusive licensed distribution in Korea
“This is an exciting time for our brand to scale globally. Over the last 12 months we have experienced huge growth with significant expansion across our retail distribution in Australia, key appointments to our executive team, and now international expansion plans,”Whole Kids CEO, Co-Founder Monica Meldrum
“Partnering with Pinkfong is very exciting. We can’t wait to introduce our healthy children’s food products to a whole new market in 2022 with the support of a globally recognised brand and major distribution partner in Pinkfong.”
Whole Kids has many exciting plans and is now seeking expressions of interest for an equity crowdfunding raise to help them expand.
“After the first crowdfunding raise we have achieved significant momentum. The genuine support and passion for our brand from our community was overwhelming. We love having our customers and community invested with us on our journey to create a healthier world for kids. We’re so touched to already see many returning investors, as well as strong interest from new investors,”Ms. Meldrum spoke.
Continue the story
The latest equity crowdfund will help Whole Kids grow nationally and internationally, expand its ecommerce capabilities, continue growth of its team, and expand its retail distribution networks.
Whole Kids will open Aldi Supermarkets across 500 stores in the country starting in December, along with Drakes Supermarkets. South AustraliaAnd QueenslandWith strong sales in their existing retail distribution networks,
Whole Kids, an organic and healthy children’s snack brand that is plant-based and organic, has seen 60% year-on–year growth in Coles and 58% respectively in Woolworths. This makes Whole Kids one of the fastest growing brands in the children’s snacking market. Other stockists such as Chemist Warehouse, Big W and Big W also saw significant sales growth. All across the Tasman New ZealandWhole Kids’ products are selling like wildfire in Countdown NZ Supermarkets, with a 150% increase in sales.
“What we’re seeing is a strong consumer movement for cleaner, healthier products, and our growth in sales is proving that. Our snacks feature only one to five ingredients and are made with our Clean Food Promise, so there’s no unnecessary additives. Families want better quality, more nutritious and sustainably-sourced plant-based foods for their children that also offer convenience, and we’re happy to be able to provide it,”Ms. Meldrum spoke.
Whole Kids is currently developing 40 new products in seven categories for children across ANZ. These products are being presented to retailers partners.
Whole Kids is also finalizing a launch into Kidsco, a school program that provides aftercare and beforecare services to more than 450 schoolchildren every day. The brand’s innovative brand recently signed with Retail Food Group (RFG), to offer products in children’s meals for Crust and Pizza Capers. This launch will be available at all national stores this month.
To learn more or to express your interest in investing in the Whole Kids crowdfunding campaign, Click here
The Whole Kids story
After discovering that there are no healthy snacks for children, Monica and James MeldrumThe mission was to provide healthy, nutritious snacks for children through the help of organic growers and dietitians. Whole Kids is now leading a healthy change for clean, organic, sustainable, plant-based foods for children.
As the first food company to be established in AustraliaWhole Kids is a B Corporation. Whole Kids is committed balancing purpose with profit and is part of a network of leaders driving a global movement that uses business as a force of good.
Whole Kids is available at major supermarkets and independent retailers nationwide. There are plans to expand into new markets. South-East Asia2022
SOURCE Whole Kids