Amazon Black Friday deals 2021: Samsung, Instant Pot and more

Looking for more holiday deals? Visit our Guide to Cyber Week to see all the best sales to shop before — and during — Black Friday.

We’re technically still a couple days away from Black Friday — but don’t tell that to Amazon. The largest online retailer, Amazon, likes to make a full day (or more) of the biggest shopping day of year. This means that the site has already posted a lot of deals.

Below, find the best deals happening right now at Amazon. Some of these discounts may not last for long, so act quickly if you spot something you like. And if today’s not your day, don’t fret; the Underscored team will be staying on top of Amazon’s limited-time deals all week long. Look out tomorrow for brand-new sales, savings, and more.


You’re going to need to buy batteries at some point. Why not stock up on a few top-performing packs while they’re on sale? You can now get Duracell Opmum AAs or AAAs at a discounted price.”>
KitchenAid Stand Mixers, Attachments and Kitchen Electrics (starting at $39.99;

Take up to 30% off KitchenAid stand mixers, attachments and kitchen electronics, with iconic models like the Artisan stand mixer $50 off, 48-ounce blenders 27% off and hand mixers 33% off.

A range of Nespresso models are on sale now to upgrade your morning cup of coffee. Choose from combination espresso and coffee makers, including our pick for best single-serve coffee maker, the Nespresso VertuoPlus Espresso Machine by Breville.

This machine can do it all and is perfect for homeschoolers who want to make art during Covid. It has blades that can cut through fabric (including leather) and an XActo-style blade to cut materials such as balsa wood or mat board.

The popular Theragun Elite offers relief for sore muscles. This percussive massage device is up to 75% quieter than the previous generation of the model, and it gets up to 60% deeper than average massagers, so you get every bit of benefit possible.

The new Vitamix blender is available just in time for holiday cooking. These powerful models can do everything from pulverizing fruits and veggies for smoothies to creating delicious blended soups — and they’re not on sale often.

This Roomba has hardcore suction; it’s great for pet owners, thanks to a filter that traps 99% of allergens; it has voice assistant functionality; and it even empties itself. You’ll save $250 on this Amazon deal, which isn’t — unlike the dust it will hoover — anything to sneeze at.

Amazon is offering a selection of Casper mattresses and other sleep accessories at a discounted price. Snag the Element, Wave, Nova Hybrid or Original model for less, and pick up a new box spring or bed frame while you’re at it.

Google Nest is one smartest way to control the temperature in your home. The Google Home app allows you to program a schedule for heating or cooling to optimize energy efficiency and control temperature wherever you are.

Now’s your chance to score the famous Instant Pot — a multicooker that has up to 11 functions built in — at a major discount. There are several models currently on sale, along with a variety of air fryers.

If you have yet to try your hand at sous vide, today’s your chance to get in on the cooking trend. This cooker circulates water at the right temperature for perfectly cooked meals. It also has fast heat-up times and WiFi connectivity so you can adjust the temperature and timer with the associated app. All this in a small, durable package.”>
Yankee Candle Apple Cider-Scented Candle ($21.53, originally $27.99;

Take almost 25% off this autumnal candle on Amazon while the deal lasts. With 150 hours of burn time, this’ll be making your home smell amazing for a while too.

On sale in a variety of classic Le Creuset colorways, this sauteuse oven holds 3.5 quarts of goodness for fall’s cozy cooking: It’s perfect for braising, soups, roasting, casseroles and weeknight meals — meaning that it does a ton of jobs in one single handy pot. (And it’s more than beautiful enough to keep out on the stove too.)

You’ve probably heard of the Instant Pot, best known of all the multicookers, but that doesn’t mean you should count out other options. This 8-quart Ninja Foodi is a 12-in-1 multicooker with a cult following all its own, as it can pressure cook, air fry, steam, slow cook, make yogurt, sauté, bake, roast, broil, dehydrate, sous vide and keep food warm.

Attention, hot sleepers: This extra-cooling adaptive foam mattress ensures you’ll get a great night’s sleep with extra breathability to draw heat away from your body as you snooze, and progressive support via an additional 4 inches of extra-firm foam at the bottom is great for hugging your body’s edges. You’ll get 100 nights to make sure you like it too.”>
Calphalon Simply Pots and Pans Set, 10-Piece Nonstick Cookware Set ($129.99, originally $249.99;

Calphalon is a name to know when it comes to cookware, and right now you can score a 10-piece set for almost half off its usual price. You’ll appreciate how the durable, two-layer nonstick interior prevents food from sticking and makes cleanup a breeze.”>
23andMe Health + Ancestry Service ($99.99, originally $199.99;

Take half off 23andMe’s genetic testing services, from the basic bundles to comprehensive ones. These tests will help determine how your genes impact your health, your ancestry, and how your DNA may affect aspects of your personality like taste and smell.

This season, get a new car seat and stroller for your little ones. Limited time sale on a range of products by Graco, a baby- and parent-approved brand.

This model by Keurig, a popular single-serve coffee brand, has a slim profile. It is ideal for those with limited counter space. It comes in a variety colors, including black, grey, aqua and red.”>
Chemical Guys Car Wash Kits and Accessories (starting at $3.86;

Keep your car in tip-top shape with the help of The Chemical Guys. Right now you can score all the supplies you need to keep a vehicle’s interior and exterior looking great for much less than usual.

Waterpiks takes care of all the boring parts of flossing. After a quick session, you will feel fresh and clean. You can get models with or without toothbrushes starting at $79.99. That’s a 38% discount.

If you have a heavy to-do list for home repairs coming up in the spring, make sure you’re prepared now for the jobs ahead. Sun Joe’s top-rated selection of electric tillers, buffer polishers, pressure washers and more are deeply discounted, with prices up to 43% off.

This ultra-low profile Eufy robotic vacuum can be used to clean hardwood floors for up to 100 minutes. It won’t annoy the downstairs neighbors either, thanks to its operating volume, which sits at about microwave-level.”>
Osprey Packs and Bags (starting at $26.21;

Take up to 25% off Osprey’s durable, ready-for-the-road backpacks, stuff packs, convertible duffels, wheeled carry-ons and more just in time for holiday travel. Grab your Farpoint and Fairview packs before they go on sale for $50.

If you’re at the point where you have a lot of little odds and ends you need to round off your recent move, expand your kitchen capabilities or just get organized, check out this 16-page sale of home essentials on Amazon. You can save big on basic sheer white curtains for your windows (now $4.97), hardwood floor cleaner (22% off) and a two-pack of KitchenAid potholders with silicone grips.”>
Shark Vacuums and Air Purifiers (starting at $69.99;

Whether you’re cleaning the floors or cleaning the air, Shark’s range of home appliances can help your house stay tidy during holiday chaos. Check out the top-of-the-line XL robotic vacuum that’s $200 off, the air purifier that can zap baddies for 1,200 feet around it (now 44% off), and an upright vacuum (now 35% off) made to be powerful on pet debris and upholstery.”>
Celestron scopes, binoculars and more (starting at $14.49;

Get a close look at the cosmos with this collection of discounted outdoor gear: pick up a spotting scope, telescope battery, binoculars and more at deeply discounted prices.


Named our best wireless earbuds for Android users (and best wireless earbuds for calls), these buds offer up a ton of great software features that let Android users fine-tune the audio and customize the controls, and deliver some very solid noise cancellation.

Our pick for best smart TV is officially on sale. The TCL 6-Series has Dolby Vision HDR with high contrast and clarity for crisp picture quality. QLED technology offers a wider color range and increased brightness.

This TV looks like a piece of art (downloadable from the art store) when it’s not streaming — and when it is streaming, it does it beautifully. This TV is powered by a quantum processor, which uses AI to deliver stunning 4K viewing and vibrant QLED display.

Snag our pick for best noise-canceling earbuds now while they’re at this rare low price at Amazon. The Sony WF-1000XM4 was able block even the most stubborn noises. There are 11 modes of noise cancellation. One of them can completely shut out the outside world. They also had the longest runtime of any earbuds we tested, meaning you’ll be charging them less.

A discounted Eero 6 Mesh Wi Fi System and two extenders will ensure that your network connection remains strong. Various highly rated bundles are down to their lowest prices ever, and this model happens to be our pick for best mesh Wi-Fi router. Plus, it’s easy to install, so you can get online and stay online for as long as you like.

The Wemo Smart Plug is now at its lowest price ever, allowing you to increase the intelligence of every outlet in the house. After a simple setup, you can turn all of your devices on and off using your phone or voice-assistant.

An Amazon Kindle is on sale at a great price. This base model features a glare free screen that reads exactly like paper. There are also adjustable brightness levels that make it possible to read indoors and outdoors. And unlike many tablets, this e-reader’s battery charge lasts weeks, not hours. And don’t forget to fill up your new Kindle with e-books currently on sale.

A range of Amazon’s own Fire Tablets are on sale for Black Friday — including our pick for best budget tablet, the Fire HD 8 Plus, which can handle a host of everyday tasks and access Amazon’s library of content, including streaming movies and TV shows, e-reading and even some light gaming.

For running, working out and just getting in the zone, our runner-up for best over-ear headphones, the Jabra Elite 85h, hit all the right notes. Though they’re on the bulkier side, they have a great control scheme for exercise, featuring large, easy-to-locate buttons on the right cup.”>
Samsung Speakers and Soundbars (starting at $97.99;

Hear that? It’s the sound of prices dropping on a range of Samsung speakers and soundbars that promise to make you home viewing experience all the more theater-like.”>
Echo Buds (2nd Gen) ($69.99, originally $119.99;

If you’ve ever wanted to chat with Alexa while you’re out and about, now’s your chance. Amazon’s latest version of the Echo Buds are down to all-time low price.

If you’ve gotten used to watching movies at home, this 77-inch OLED Alexa-enabled TV is incredibly high-spec: It’s the world’s first TV with cognitive intelligence, which sounds a little 3021, but that basically means it uses intelligent analysis to make images as lifelike as possible. It also features a stunning OLED display (meaning high contrast) and 4K UHD (meaning excellent definition). Google TV is included on the Bravia. This central platform allows you to stream from Netflix and Prime. Gamers will love it, too, because it has a game mode that increases frame rate and reduces the lag in games.

If you have yet to add an Echo to your home, today’s the day to do it: The fourth-generation smart speaker is back down to its lowest price. These spherical Echos are the easiest way to add Alexa to your home; read more about them in our full review here.

The device (which happens to be our favorite fitness tracker) boasts 10 full days of battery life and is built to track your steps, distance, sleep, hourly activity and calories burned, in addition to monitoring your heart rate. It also allows you to receive notifications via smartphone apps, call, text, calendar, and calendar right from your wrist.”>
Marshall Speakers and Headphones (starting at $99.99;

Bring concert-like sound into your home with this deal on a Stanmore II Wireless Bluetooth Speaker, or pick up one of two pairs of headphones from the famed stage amp brand.

Keep an extra eye on your home with deals on a range of Ring Alarm systems, our pick for best home security system. You can either choose the complete 14-piece kit or opt for the eight- or five-piece kits that are more suitable for smaller homes. You can also get a Ring Doorbell and Echo Show 5 for less by purchasing a bundle.

Amazon has reduced the price of the latest GoPro camera, a waterproof camera that you need to capture all your action sports film stars dreams, to its lowest ever price.

A range of Samsung monitors are now available for purchase to upgrade your work-from home setup. You’re sure to find the size to best suit your workspace, including a few curved options.

Our pick for best earbuds for working out, the Jabra Elite Active 75t are secure, comfortable and durable enough for high-intensity training and have enough battery life to get you through a long day at the gym.”>
Nikon Cameras and Lenses (starting at $176.95;

Serious photographers trust Nikon to get the snaps they’re after, and now you can save on a few cameras and a slew of lenses, just in time for capturing memorable holiday moments.

The Echo Show 5, Echo Show 5 for Kids and Echo Show 8 — which happens to be our pick for best smart display — are all on sale now. In addition to providing all the functionalities of Alexa that you’re used to vocally, the smart assistant can respond to your queries visually too.”>
Garmin Watches and Navigation Products (starting at $249.99;

There’s a reason Garmin smartwatches have a serious following, and now you can get one of your own for up to 38% off. Like other fitness trackers, you can monitor your heart rate, sleep, pulse and more, along with tracking your activity — plus, the Garmin has a built-in compass and GPS, and is built for thermal, shock and water resistance.

You can’t get much cooler than a foldable smartphone, and Samsung’s latest effort is now on sale for Black Friday. Read more about the device in our full review.

The waterproof Kindle Paperwhite Kids comes with an easy-to-use sleep cover and one year of Amazon Kids+ for free, making it our pick for the best e-reader available for children.

Bring movie night outside (or onto any wall in your house) with a discounted projector from Anker’s Nebula. The Capsule allows you to view your favorite movies and shows in crisp detail via a 100 ANSI lumen LED lamp, while its compact size (it’s comparable to a soda can) makes it ideal for on-the-go viewing. Plus, Nebula’s mobile app allows you to turn your smartphone into a remote control.

This Alexa-enabled wall clock wouldn’t be complete without everyone’s favorite mouse pointing out the time of day. You can even ask Alexa to start a timer so that Mickey can count down the minutes.

You can capture tangible photos of your holiday party memories. Two Instax Mini holiday bundles are $10 off and get you set up for everything you need for remember-forever party pics.

Amazon is getting into smart glasses, and the second-generation pair has solid reviews and a wide range of capabilities. They can be used to make calls, listen and play music, as well as get the latest news and control smart devices. You can pair it with prescription lenses from LensCrafters or even your own eye doctor’s office (just speak with them first).

Protect your phone and computer with cases made with absolute destruction in mind. Otterbox’s cases are durable enough to protect your devices from drops and falls while keeping your phone’s slim profile for slipping in pockets and purses.

Keep the house secure this holiday season (and an eye on the doorstep) with these bundles of Amazon’s Echo products, which tie in neatly to your existing Echo ecosystem and can be controlled via app and Alexa, too.

There is a sleek alternative to the iPhone and Samsung devices we see constantly, and it just so happens to be these OnePlus smartphones, which offer a streamlined design, great cameras and a 15-minute charge time that gives you a full day’s power.


Snag a new pair of sunnies for the whole family — there are discounted trendy styles available for men, women and kids. Look for the brand’s classic Wayfarers, Aviators and everything in between.”>
Braun and Gillette Electric Razors (starting at $59.94;

Whether you abide by no-shave November or not, chances are you could use a decent razor. Grab one of these Braun electric razors or one of the epilators at a discount price now.

What’s better than a cozy blanket to wrap yourself in? One you can wear. The Comfy, which is basically a blanket poncho and on sale for just $20, is almost up to 20% off.

Just in time for the holidays, get your makeup bag updated with discounts on a variety of NYX products. Among the deals: Our pick for best affordable liquid eyeliner, the NYX Epic Ink Liner.”>
Watches From Invicta, Timex, Tommy Hilfiger and More (starting at $15.49;

It’s time to pick up a new watch, since a range of options for both men and women is on sale now.”>
Calvin Klein Apparel (starting at $11.84;

Stock your wardrobe with tons of winter-ready styles from iconic brand Calvin Klein. There are jackets, sweaters, jeans, handbags and more — all up for grabs at up to 20% off.

This sale on Tommy Hilfiger apparel has styles for everyone. For winter, grab outfits in classic red, white and bleu to keep everyone cool.”>
Men’s & Women’s Fashion From Amazon Brands (starting at $8.50;

Amazon’s own in-house fashion brands, including Daily Ritual, Goodthreads and Lark & Ro, have developed something of a cult following for their affordable, surprisingly chic basics. There are many styles on sale now, including essential tees as well as nice-looking outerwear.

Segway Scooters, Transporters and Bikes (starting at $189.99;

You’re on a roll with these deals on Segway scooters and bikes. A few accessories, such as a phone mount, and speaker, are also marked down.

This sale includes HyperX headsets, keyboards, and other peripherals.

Razer has everything you need for gaming, including mice, microphones, and gaming chairs.

You can save $20 on this PlayStation Plus yearlong subscription for the gamer in the family.

If you’re going to be victorious, you’re going to need to be comfortable. Pick up new gaming furniture — everything from beanbag chairs to proper gaming chairs — plus a few desks and a storage rack for games.

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