You can also view this content on the website it Origins from.
Adele’s music video proves that she is entering a new era. “Oh My God” proves she’s changed for good. The superstar’s black-and-white, Sam Brown-directed clip for 30’s third single is unlike any visual she’s shared before. The clip is styled by Jamie Mizrahi and takes Adele on an elegant journey. As the camera pans across her face and dancers move across the frame, she transforms into a trio of outfits that reflect her current performance mood.
The first look is naturally the most subdued. In the video’s first seconds, darkness fades to reveal Adele clad in Harris Reed’s transparent pussy bow blouse covered with polka dots. Worn with a black corset top and an empire waist skirt, the look skews close to the styles we’ve seen the star sport in the past year while off-duty. With her hair center-parted and slicked back, the final touches could have been kept classic, but Mizrahi took things up a notch with the addition of jewelry from Reed’s collaboration with Missoma. The matching rings and matching earrings in gold and pearl dropped added sparkle, and their celestial shapes foreshadowed what was to come.
A custom piece from Louis Vuitton signaled the second verse and playfully nodded to the song’s title. Nicolas Ghesquière’s brocade gown and white caplet feel like vestments, and it doesn’t hurt that Adele wears them while singing in front of a neon halo. The look’s drama is taken even further thanks to its black leather opera gloves and chandelier cross earrings. Famed hair stylist Sam McKnight created a retro-styled chignon for Adele while Anthony Nguyen used plenty of black liquid liners.
Still, the video’s pièce de résistance was a haute couture creation from Vivienne Westwood that served as its grand finale. You can’t go wrong with one of Westwood’s corseted pieces, and Adele was at her best in the red satin gown with matching silk tulle bolero. Though the arresting color could only be seen on Instagram, where Mizrahi posted behind-the-scenes snapshots, the look’s impact was evident even in black and white. You knew that things would end in style when Adele walked out in Westwood glamour, complete with wet-looking curls and a Cartier necklace adorned with diamonds.