Sacha Baron Cohen, actor, has dropped his lawsuit against a Massachusetts marijuana dispensary for using an image of Borat on a billboard that was not his permission.
On Tuesday, a Boston federal court document stated that the two sides had reached an agreement to dismiss the case filed last year by the “Borat” star.
The legal filing did no mention of any settlement in the case. Wednesday’s email requests for comment were sent to lawyers for Baron Cohen, the dispensary, Somerset based Solar Therapeutics Inc.
Mike Tyson, a former heavyweight boxing champion, was on hand to discuss his marijuana business and how it has made him happier and healthier.
The billboard featured Baron Cohen as Borat, with two thumbs up. “It’s nice!” — one of Borat’s catchphrases. According to the suit the billboard on a Massachusetts interstate highway was taken down after Baron Cohen’s attorneys sent a cease & desist order for the dispensary.
In the complaint, his attorneys stated that the actor “never would participate in an advertising campaign for cannabis”And that his image was used to falsely convey to the public that he endorses the company’s products.
Baron Cohen and his California-based company Please You Can Touch LLC sought $9 million in damages.